
UX / UI
Kagome USA

Overview
Kagome has been working hard since 1899, crafting healthy, delicious sauces, spreads, juices and more! The Kagome USA branch needed an updated brand and web presence that could connect and engage with their consumers.

Modular & Flexible Layout

Intuitive & User Friendly

Easy Access To The Kagome Family

UI Components

UI Components

Iconography

Typography

Typography Guidelines

Primary Color Palette

Primary Color Palette

Brand Application – Business Cards

Photography Art Direction
Project Credits
My Role: Lead Designer
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Agency: Sincerely Truman
Art Director: Scot Mortimer
Photography: Luke Leasure
Icons: Caleb Highley
Project Manager: Chelsea Spear
Summary
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Sincerely Truman was asked to further develop Kagome’s brand identity and deliver a new and improved website experience that people felt compelled to engage with. I was responsible for defining the visual direction and user experience of the new site. Other deliverables included a brand book that served as a visual guideline resource to the Kagome team.
Key Takeaway
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Teamwork really works! It was fun and inspiring to work with a talented creative team on project deliverables that hit the mark with the client and their consumers.